[identity profile] eledonecirrhosa.livejournal.com 2015-08-05 12:40 pm (UTC)(link)
Ah yes, search engine optimisation! I remember the heady days of meetings that went like:

SEO expert: Your website about ospreys gets lots of hits in the summer, but not in the winter. We can analyse your traffic and tell you why!

Room full of biologists: It's because ospreys migrate. They're in Africa all winter so the UK webcams are really dull to look at then.