Date: 2014-07-15 08:54 pm (UTC)
OK Team 3, since you spent two days with her, tell me - did Isobel Quick ever stop smiling?

It was only after I spoke to her after the awards that I realised that Gemma Kerr, whom I'd just named joint Best Future Digital Marketer, has the same favourite author as me, is also a Doctor Who fan, and is also about to take up one of my other hobbies. That's really cool.

In the presentations, I thought that the hardest questions generally came from Guy Sheer Bolt, and the person who dealt with them the best was Paul Vallis. Guy can confirm this, but that's probably a big reason for his award.

One day, some poor backbench MP is going to be scared of Sarah Staples. Possibly every backbench MP and most ministers are going to be scared of Sarah Staples. Seriously, good luck with an ambitious career, Sarah.

As well as representing Clare Associates (www.clareassoc.co.uk), I was also there today representing the Tamar Valley Tourism Association (www.welovethetamarvalley.co.uk). A big resort like this would have a huge impact on the typical TAVATA member (mostly small B&Bs and holiday cottages), but would that be good or bad? The only person I saw address this key point was Aaron Jacques, and he did it immediately before I was going to ask it as a question!

I said to Rhiannon Dumper that in my experience, people called "Rhiannon" either have Welsh parents or parents who are Fleetwood Mac fans. Turns out that in Rhiannon's case, it's both! (Oh, and 'Rhiannon' is my favourite song.)

Tom Sparrow seemed to spend a day and a half sitting with his legs at an awkward angle in front of that computer. But his team benefitted from an excellent piece of spreadsheet work. Tom, as much as anyone in this competition, you have some tough choices to make in terms of your next steps in life, especially if you do want to run your own business.

Team 4's marketing sub-team of Francesca, Rhiannon and Rob Griffiths worked really well together. Complementary skills.

Rob, I know I said this as the Impact Workshop, but it's rare to come across someone at your age with such an authoritative voice. If ever anyone had to presence to give orders and have them instantly obeyed, it's you.

Tanaka would get style points for today's waistcoat. Very cool.

I know we mentioned Annabel Jane Kennedy's opera singing several times, but it's also worth noting that her billboard advert was by some distance the best that we saw. Great logo, and perfectly proportioned to see as you whizzed past on the motorway.

Cait Gerry - if I'd have given an honorary mention for the marketing challenge, it would have been to you. You did good work. I remember from your heat, when you did the Clare Associates challenge that you were one of the few people who just 'got it' when it came to pitching ads at the right level.

James Snell and Chay Snowdon - how cool were those suits? I'd never be able to carry that off.

Tobias Schmidt, let's be honest, had to cope with a massive handicap. It's not just that English wasn't your first language, it's that the challenge assumed so many pieces of 'common knowledge' that perhaps aren't common knowledge at all for someone from another country.

Victoria Stace - very strong all-round performance, and you're a very slick, very professional presenter.

I want to mention something that Rory McCarthy did that impressed the judges. It would be fair to say that your journalist interview with Jon McKnight didn't go brilliantly. What you did that was impressive was that you sought to redress this on day two. That was a good move.

And that brings us to our winner Amy. For me, the most enjoyable bit of the whole event is announcing the winner. Your stunned reaction will remain in my memory for quite some time."
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