Army intelligence...

[philmophlegm]

Recruitment advert for the Territorial Army:

So the way to "get the message out" is with a billboard. On top of a mountain. In the middle of nowhere.

In thick fog.


(Of course, by reproducing this advert, I am helping to "get the message out", but only after adding sarky comments. I can't imagine that's what they wanted.)

Comments

[jane-somebody.livejournal.com]

The problem with this is that there is a Cadbury's Wispa advert around at the moment along very similar lines - 3 friends just decide to take a giant inflatable to the top a mountain, explicitly described as a crazy pointless thing to do, but just you know, for fun. Which undercuts the TA advert (and I'm pretty sure it's not deliberate referencing at all, just a very similar idea at the same time but with totally different goals) by (a) emphasising the daft, pointless, lulz aspect of the venture, and (b) okay it's an inflatable not a billboard, but still the civilians just do it as the three of them, in ordinary gear, without needing the briefing/backing/equipment of an entire army troop :-p