F***ing off for charidee
Aug. 27th, 2014 06:13 pmBah humbug.
Two things have really got me annoyed this afternoon and frankly put me in something of a bad mood. This is a shame, because earlier I was in a good mood, having returned from lunch with a friend to find that my RPG shop had taken two substantial orders from France in my absence.
Both those orders came on the back of a little bit of digital marketing. I wrote a couple of blog posts. The first simply reproduced Dungeon Magazine's 2004 list of the 30 Greatest D&D Adventures of All Time, while the second explained what was wrong with the original article and suggested 20 more adventures. I then included both posts in an email newsletter, sent the newsletter to existing customers and posted about the articles on a couple of relevant facebook groups. Lots of interest, discussion, likes etc on the facebook page, and subsequently these two sales this afternoon.